The Business Case - Consumers
 Does it affect us?When looking at climate change and its effects around the world it can be easy to think that it won't necessarily affect us in the UK. Most of us are unlikely to suffer from rising sea levels, severe storms, low crop yields, tropical disease and melting glaciers, so we can just get on as though it's literally 'business as usual'. However, in reality, climate change and the way that companies take responsibility for their impact on the environment are fast becoming hot topics among consumers. The general public are rapidly adopting buying policies that serve to protect the environment from dolphin friendly tuna and unleaded petrol, to organic clothing and locally grown crops.  By positively taking action on climate change and minimising their impact on the environment many companies have the opportunity to significantly improve their brand.
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